Stand Out, Serve Big,
and Sell More
with World-Class Copy and Content Customers Love and Trust
The Copy Customers Love 1:1 program is for successful small businesses, consultants, and experts who sell premium-quality offers and want to serve more of their ideal customers. It provides world-class, customer-centric copy and content to help high-integrity business leaders:
Stand out as honest, caring, and trustworthy
in a sea of manipulative marketing noise.
Serve their customers big through educational
content that fosters deeper connections and trust.
Sell more of their world-class solutions, more profitably.
This truly one-of-a-kind program is designed and delivered by Heather Mandel, a 25-year copywriter for Fortune 500 companies, global industry leaders, and successful small businesses.
“It’s been great working with you, you’re a super talented writer and sometimes it feels like you were reading our minds! Thank you so much for the smooth cooperation.”
What Kind of Copy Do Customers Love?
At the heart are three best principles: “care,” “connect,” and “convert”
CARE
Caring copy stands out in the crowd — and helps build trust.
Clear, honest, customer-centric copy is caring copy. It creates a positive experience, which helps build customer trust as well as brand equity. And it demonstrates a higher level of customer care than many businesses provide.
CONNECT
Connection-building copy furthers trust and likeability.
High-value customers love high-quality, educational content that deeply connects to their needs, interests, and desired outcomes. Connection-building copy can help increase conversions at every touch point.
CONVERT
Copy based on caring and connection converts more profitably.
When copy promotes trust and likeability, it can result in higher returns on ad spend and lower costs per lead. It can also save expenses arising from lower quality copy: costly rewrites, reputational risks, and more.
“It’s been great working with you, you’re a super talented writer and sometimes it feels like you were reading our minds! Thank you so much for the smooth cooperation.”
Attract Qualified Leads, Build Trust Fast, and Increase Conversions with Marketing and Sales Assets Few Businesses Have
Compelling, mission-driven messaging and positioning that explains your business’s purpose, value proposition, and unique selling points — so your customers quickly recognize you as their best choice.
A custom-designed brand personality, voice, and writing style that best appeals to your ideal customers — along with a formal written style guide you and your team can use to stay on point and ensure consistency.
A customer journey roadmap/content strategy that determines what kinds of copy and content your customers would most benefit from as they get to know, like, and trust your business.
A go-to copywriting deck of ready-to-deploy marketing and sales copy pieces that exude caring, credibility, reliability, and high professional standards — for use across multiple channels.
High-value educational content that helps customers make faster purchase decisions. This includes inspiring customer success stories that demonstrate to qualified leads how your offer can work for them, too.
Engaging, customer-centric communications that speak directly to your customers’ needs and interests at every touch point, to continue building trust and increase conversions.
Equipped with these assets, you’ll have a distinct advantage over most businesses.
“Within four years, Lytx established a new brand identity, quadrupled its customer base, and achieved 35% revenue growth year over year. Heather Mandel was instrumental in our success. She wrote a vast number of our marketing assets—our website, sell sheets, client case studies, and white papers—along with a large volume of email campaigns and landing pages that helped us to nurture and convert leads into customers. She also helped us to establish and hone our new brand’s voice and written style guide.
If you’re looking for a high-converting copywriter to help grow your business, Heather is it.”
Delivery Takes Just 12 Weeks
WEEKS 1 & 2
PROGRAM GOALS AND FOUNDATIONAL WORK
Audit your current copy and content’s performance. Establish goals for the program tied to your business objectives — e.g., sell more of a specific offer, increase open rates and CTRs, etc.
Complete a fun “Hero’s Journey”-inspired exercise to glean source material about your business and customers so we can begin creating your new assets — starting with your brand personality, messaging, and positioning. And we provide our proven-effective CLASSIC Copywriting Style™ guidelines as a foundation of our work together — so you can start using them and benefiting right away.
WEEKS 3 & 4
BRAND VOICE, MESSAGING, AND STRATEGY
Create your unique, custom-made brand personality, voice, and writing style using our CLASSIC Copywriting Style™ points as a foundation. Create your messaging and positioning, customer journey roadmap (including customer personas), and content strategy. Begin work on your written style guide.
Also, identify your top 2-3 client success stories/case studies — we’ll provide a testimonial questionnaire to help you get started.
WEEKS 5 & 6
COPY DECK OF CORE COMMUNICATIONS
Review work thus far and craft your copy deck’s core pieces: mission, vision, values, unique selling points and competitive differentiators (why you’re the best choice in your market), main offer features and benefits, key messages, process (how you deliver), and FAQs.
These core components will be woven into your new marketing and sales communications: emails, social media posts, offer copy, website, landing pages, and more.
WEEK 7
EMAIL CONTENT
Craft (3) customer journey-driven emails. We provide proven email best practices and templates we’ve used to help our clients significantly increase their open rates, CTRs and CTORs.
We’ll also review your current email strategy to make sure it aligns with your new customer journey roadmap/content strategy.
WEEK 8
SOCIAL POST CONTENT
Craft (3) social posts/ads in your new brand voice and style, using the content in your copy deck and our proven-effective social media post types, structures, and strategies.
We’ll also review your current social post strategy to make sure it aligns with your new customer journey roadmap/content strategy.
WEEK 9
CLIENT SUCCESS STORIES/CASE STUDIES
Craft your two (2) best client success stories/case studies to use in various communications. We’ll provide frameworks for organizing the information gleaned from the testimonial questionnaire, and confirm direction before writing them.
We’ll start designing these for you as a downloadable PDF, in alignment with your visual brand. We’ll also guide you in sharing them in email, social post/ad form, or blog form.
In addition, we’ll begin measuring performance of your emails and social posts.
WEEKS 10 & 11
SALES AND WEB PRESENCE COPY
Craft the final pieces of your copy deck: taglines/headlines, subheads, and body copy for use in your main offer funnel or website; and talking points for sales conversations.
We’ll also review your website or funnel and provide guidance for implementing your new messaging and copy into your web presence. (If you need a new web presence, go here.)
WEEK 12
FINAL DELIVERY AND MEASUREMENT
Finalize and deliver your copy deck and brand voice and written style guide. Measure recent performance of assets and provide go-forward recommendations.
We’ll also deliver your two (2) designed PDF case studies. And we’ll provide next-step strategies for you to consider: web presence and funnel strategies, conversion tools, etc.
“Copy you created has been working really well for all purposes. It lives as a ‘master’ and we pull and revise it for customized uses. We have definitely noticed that people have a clearer understanding of who we are and what we do, which was a huge problem for us before…I definitely feel it helps in sales confidence and in the team’s ability to accurately explain ourselves.”
Copy Customers Love is Designed to Get You Results as You Go
Our process is simple and designed to produce results during the program.
Step 1: Start
You provide details about your business and main offer using our proprietary messaging and branding frameworks and written and verbal exercises.
Step 2: Create
We work together to create the optimum brand messaging, positioning, voice, and style for your business and offers.
Step 3: Craft
We craft the core components of your new copy deck and written style guide — the foundation for writing higher converting copy and content your customers will love.
Step 4: Draft
You provide rough drafts of your business using the clear instructions, templates, frameworks, examples, writing prompts, and guidelines we provide. We then create the first drafts of all copy.
Step 5: Polish
Following your review of the first drafts, we edit, revise, and polish your copy as much as required to ensure Fortune-500-level quality. We’ve served many 9- to 12-figure businesses, so you’re in good hands!
Step 6: Measure
We set goals at the beginning and measure results at the end to ensure that you’re happy with your new assets and well positioned to make exponential ROI with them over time.
“I’d recommend Heather to anyone who has been creating content that isn’t converting! The very first email that I sent out after working with Heather to craft it, actually generated click-throughs and sales!”
Why Copy Customers Love is the Best
Designed by a world-class copywriter.
Our program creator has served Fortune 500 companies, 10-figure industry leaders, and powerhouse small businesses for more than two decades.
Proven to work for any industry.
We’ve successfully applied the same copy and content strategies, guidelines, and best practices to serve businesses across 30+ industries.
Prioritizes your results first and foremost.
Our program is delivered in a highly effective, results-driven, done-with-you/1:1 model to ensure your satisfaction.
Values your time and schedule.
No weekly Zoom meetings needed (although we recommend at least 2 over the 8 weeks). Much of the work can be accomplished via email or online chat.
Built for fast implementation.
We provide clear written instructions, templates, and frameworks designed to get copy drafted fast, and accelerate implementation and results.
Strategically driven and measurable.
Our intention is to help you achieve specific results in alignment with your strategic business goals, that we can measure with you.
Delivered by true professionals.
Coming from Fortune-500 and big-brand backgrounds, we are highly professional, caring, and committed to your satisfaction.
Reasonably priced.
The program investment is a no-brainer for successful businesses looking to boost lead generation and sales and make customers happier in the process.
Teach ego-centric, manipulative, or dishonest marketing and sales practices designed to persuade, convince, "sell dreams," induce FOMO, create false urgency, or poke at pain points.
Are delivered in a large-group settings with disappointing levels of personalized support, and/or require time-consuming, weekly, group Zoom meetings with low levels of outside support.
Provide lengthy pre-recorded video trainings or replays to sift through along with vague, confusing exercises and worksheets.
Use above-said manipulative tactics to make success sound easier than it is, or shame and pressure people into buying their program.
Are designed to move as many people through them as possible with little-to-no-attention to your strategic business goals and little-to-no follow-up on your actual results.
Are delivered by self-appointed gurus and inexperienced coaches who lack world-class business experience — and/or care more about sales than customer results and satisfaction.
Are overpriced for any of the above reasons and may accept participants who aren’t a good fit (and thus unlikely to get results).
And lastly, beware of anyone that gives you that creepy, sleezy feeling. If you feel that while watching someone, follow your heart and get away as fast as you can.
“Heather, you’re amazing! I’m looking at our email campaign metrics, and some of the email campaigns you wrote for me show MUCH higher open rates, click-through rates, and click-to-open rates than the 6-month average. We’re talking percentage increases of up to 140% in open rates, 840% in CTRs, and 430% in CTORs. This is a huge improvement to say the least!”
Our Team
Heather Mandel
Copy Customers Love Program Designer
Copy Customers Love is based on decades of world-class business communications experience. Your lead program guide, Heather Mandel, has provided:
- Marketing and sales copy for 7 Global Fortune/Fortune 500 companies across a variety of industries—i.e., Sony, Disney, Toshiba, Wells Fargo, Lennar, and others
- Copywriting and brand voice development services for 10-figure global industry leaders and powerhouse small businesses including world-class coaches, consultants, and experts
- All kinds of copy across all kinds of platforms: ads, emails, web content, social posts, case studies, customer success stories, sales scripts, presentations, blogs, white papers, PSAs, commercials—across online, print, radio, video, TV, and live event platforms.
Paul Thomas
Web and Graphic Designer
In addition, you’ll receive expert design support from Paul Thomas, a 25-year web designer and graphic designer. Paul will:
- Provide font choice, font size, kerning, and layout recommendations you can use in laying out and designing your new copy on your website and in emails.
- Design your customer success story PDF and branded template you can use to create customer success stories in the future.
Design your new site and/or funnel if you choose our optional web presence upgrade package. - Everything we teach and provide is based on our experience in delivering marketing, sales, and brand development services for some of the world’s most successful businesses.
- In doing so, we’ve helped them to exponentially grow their revenues and customer bases. And we’d love to help you do the same for your business.
More Wonderful Client’s Testimonials
“I’d recommend Heather to anyone who has been creating content that isn’t converting! The very first email that I sent out after working with Heather to craft it, actually generated click-throughs and sales!”
“Copy you created has been working really well for all purposes. It lives as a ‘master’ and we pull and revise it for customized uses. We have definitely noticed that people have a clearer understanding of who we are and what we do, which was a huge problem for us before…I definitely feel it helps in sales confidence and in the team’s ability to accurately explain ourselves.”
“Heather, you’re amazing! I’m looking at our email campaign metrics, and some of the email campaigns you wrote for me show MUCH higher open rates, click-through rates, and click-to-open rates than the 6-month average. We’re talking percentage increases of up to 140% in open rates, 840% in CTRs, and 430% in CTORs. This is a huge improvement to say the least!”
“It’s been great working with you, you’re a super talented writer and sometimes it feels like you were reading our minds! Thank you so much for the smooth cooperation.”
“Within four years, Lytx established a new brand identity, quadrupled its customer base, and achieved 35% revenue growth year over year. Heather Mandel was instrumental in our success. She wrote a vast number of our marketing assets—our website, sell sheets, client case studies, and white papers—along with a large volume of email campaigns and landing pages that helped us to nurture and convert leads into customers. She also helped us to establish and hone our new brand’s voice and written style guide.
If you’re looking for a high-converting copywriter to help grow your business, Heather is it.”
“Heather, I am absolutely floored by this delivery—can’t believe how much you were able to accomplish is such a short amount of time! I am so impressed by what you’ve done. You seem to really understand who we are and what we do, which I think is the first and most difficult hurdle. Very impressed you ‘got it’ in only a few conversations!”
“Before I met Heather, I was sending out weekly emails to my list and hearing crickets. No click-throughs, and no one ever booked time. However, within the first few tweaked emails and social media posts, I began seeing results—people were clicking through and buying products, and even booking sessions!”
“Heather is an outstanding business partner—she is always positive, tries to find the best solution for the customer, readily takes on challenges and provides best-in-class customer service.”—Wells Fargo & Company senior leader/respondent in annual business partner survey.
Businesses and Brands We’ve Served
Secure an Ever-Growing Abundance of
Benefits for Your Business:
Use proven-effective communications best practices and principles to ensure that you, your team members, and freelancers always deliver quality copy.
Enhance your and your team’s copywriting skills so that creating your marketing and sales communications—whether alone or with others—becomes simpler and more enjoyable.
Establish profit-building marketing and sales communications assets that will help further your business growth and deliver ROI for years to come.
Confidently present world-class content that exudes caring, builds strong connections with your audience, and helps convert qualified leads into loyal, satisfied customers.
Save time and resources with a go-to arsenal of top-quality, professionally crafted copy pieces that you can deploy for all your marketing and sales efforts.
Stand out in your market, serve your customers bigger and better than your competitors, and sell more of your life-changing solutions.
Frequently Asked Questions
What will I need to do to successfully complete the program?
To ensure best results, we ask the following:
- Plan to spend about 2 to 6 hours per week working with us on your new copy and content (some weeks will require more time for review, direction, and revisions).
- Promptly complete the written and verbal exercises we provide in the first two weeks to help us glean source material. Also, please provide any copy and content you’re currently using. We look to you to provide the essential facts, information, and insights about your business, brand, and main offer that only you know best.
- As needed, provide rough drafts of any additional content needed to create your copy deck and content pieces. We can provide templates, examples, and writing prompts to make the process simple. Using the info and insights from your initial exercises, current content, and rough drafts, we will write, edit, revise, and polish your new copy to Fortune-500-level standards.
- Review and approve all material in a timely manner to meet our program deadlines and goals.
- Participate in 2 to 4 online meetings and/or phone meetings or as needed.
- Email or chat online as needed to clarify direction, discuss drafts, and provide answers to questions in a timely manner to help keep us moving forward.
We promise to:
- Show up to all online meetings and/or chats and answer your emails and DMs within 24 hours.
- Help you glean the source material needed and guide you in providing us with the information and content drafts needed to properly create your marketing and sales communications assets.
- Ensure your new assets reflect world-class, customer-centric, Fortune-500-level standards.
- Set goals, measure your results, and recommend adjustments as needed.
How do I know if this program is right for my business?
To help answer that, here are some questions to consider:
- Does your business sell high-value products or services that deliver proven results, and generate a high degree of customer satisfaction?
- Alternatively, is your business a start-up with a market-validated offer and the budget to invest in creating high-quality marketing and sales communications?
- Do you consider customer experience, satisfaction, and results to be your business’s #1 priority?
- Are you confident that adding world-class communications assets to your marketing and sales mix can make a measurable difference in growing your revenue and customer base over the next 12 months?
- Do you have the resources to invest in the creation of these assets?
If your answers to the above questions are “yes,” our Copy Customers Love 12-week program is probably right for your business.
In addition, Copy Customers Love is a good fit for business owners who:
- Write a lot of their own copy, enjoy writing, and consider themselves adept at it.
- Would like personalized, expert guidance to help them create world-class marketing and sales assets.
- Would like hands-on support from a top-notch copywriter to maximize their new assets’ performance.
- Are interested in gaining new knowledge, skills, and resources they can use for years to come.
What kind of ROI and results can I expect from this program?
The Copy Customers Love 12-week program is meant to provide already successful businesses with world-class marketing and sales communications assets that they can use to further their success for years to come. If your business is already succeeding in selling a market-validated offer that gets great results for your customers, we expect your tangible and intangible ROI from the Copy Customers Love Accelerator to be exponential over time.
Please keep in mind that the Copy Customers Love Accelerator is a done-with you implementation program designed to accomplish two goals at once:
- Provide world-class, customer-centric copywriting strategies, guidelines, frameworks, and best practices the most successful businesses in the world follow.
- Successfully create and implement marketing and sales communications that are of a higher quality — and thus higher converting — than what most businesses use.
Your results will largely depend on your input and your specific goals and what you wish to accomplish in your business with the help of this program. We will establish your program goals together at the very beginning, work towards meeting them throughout the program, and measure our progress in week 12.
What is customer-centric marketing and why should I use it in my business?
The world’s most successful businesses understand that their customers are the lifeblood of their business. They honor and respect their customers and put them first in every thought, idea, communication, and interaction.
They also prioritize customer experience and user experience above all else. Therefore, they only market and sell in ways that create a positive customer experience. That is the essence of customer-centric marketing.
Many businesses — especially online businesses, or businesses who primarily market online — do not market this way. Many online businesses are also personally branded, which can give way to ego-centric, pushy marketing and sales communications.
The online business space is also full of greedy scammers masquerading as “gurus” while selling get-rich-quick products. Understandably, consumer trust is at an all-time low.
That’s why it’s never been more important for high-integrity, caring business owners to adopt and master the customer-centric marketing and sales approach used by world-class brands. Doing so can help us to stand out from all the ego-centric, salesy noise, serve customers better than our competitors do, and sell more of our high-quality offers.
Can a world-class marketing and sales approach really work for my small business?
If you sell a high-quality product or service that delivers proven results and high customer satisfaction, then the answer is: yes, absolutely. In essence, we’re providing timeless, proven-effective best practices, principles, and strategies for marketing and selling high-value offers. While based on our experience working with Fortune 500 companies and global industry leaders, they work for our small business clients as well. They can work for any business that’s successfully selling a market-validated offer with proven results.
In addition, we believe the best businesses in the world are those who care deeply about their customers’ experience, satisfaction, and results, and who deliver on their promises to them. Does this describe your business? If so, we consider your business to be world-class no matter what size it is. Thus, we believe a world-class marketing and sales communications approach will work for your business and would love to help you implement it.
Can I assign one of my team members to work with you on my behalf?
Yes, you can, and some clients require this. However, to ensure best results, we will need your/the business owner’s involvement in the initial program set-up/information gathering, as well as your review and approval of all materials.
Can I change any of the program deliverables? I’m not sure I need all this, and/or there may be other items I’d like to include instead.
We understand that every business is unique, so this offer is somewhat customizable. Meaning, if there are certain assets that you’d like that you don’t see listed here, we can change some of the program deliverables to meet your specific needs. Example: if you mostly use social media vs. email in your marketing, we can create more posts than emails (or vice versa).
If there are other deliverables not listed that you’d like to discuss, please inquire and we’ll be happy to accommodate you.
The deliverables we don’t change are the core components we consider to be essential to customer-centric marketing and sales success. These include:
- Custom-designed brand voice and written style guide
- Customer journey roadmap and content strategy
- Copy deck
- Customer success stories/case studies
What if I want to schedule a call but am not sure I want to enroll in the program yet?
We offer a call to business owners who feel ready to enroll in the program. The purpose of the call is to assure both of us we’re a great fit to work together, before investing our time and resources. We want these 12 weeks to be positive and rewarding for all.
We understand it’s not always a fit and people may change their minds. We also understand you may need more information and time to decide. If the latter applies, we’d love to welcome you to our free Facebook group where you can learn more before scheduling a call. If you’d like, you can also DM Heather on Facebook or LinkedIn with any questions.
Please note: we never try to “sell” or convince anyone to work with us (as per world-class, customer-centric standards). Meanwhile, we’re happy to support you in making the right decision for your business.
What if I need a website — do you provide web design also?
Yes, we provide world-class website design and development also and would be happy to discuss your needs. Please reach out to us here: Contact Us
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FTC DISCLAIMER: There is no guarantee that you will earn any money or achieve any results by using the strategies, principles, ideas, best practices, and services that we offer. Any examples or results presented herein are used for illustrative purposes only and are not promises or guarantees of earnings. Your business’ success and earning potential are dependent on many different variables: your products and services, marketing and sales efforts, skills, systems, work ethic, and more. We do not offer “get rich quick” solutions.
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